Supergoop! "City Sunscreen Serum"
Targeting - Urban residents and skincare-conscious consumers
Core Theme of the Campaign -
Encourages individuals to protect their skin from urban sun exposure.
About the
Campaign -
Promotes a sunscreen serum for urban dwellers.
Formula applied by the Campaign to elicit customer action -
Addresses the specific skincare needs of city life and sun protection.
Business Title
A Look at
the Campaign
Campaign: Supergoop! "City Sunscreen Serum"
Concept:
*Launch Year: Ongoing*
"City Sunscreen Serum" is a campaign by Supergoop!, a skincare brand known for its sunscreen and sun protection products. Launched as an ongoing initiative, this campaign embodies the idea that Supergoop!'s "City Sunscreen Serum" provides advanced sun protection specifically designed for urban environments. It positions the product as essential for daily skincare routines in the city.
Key Details:
1. Urban Sun Protection:
- The core concept of the campaign is to promote "City Sunscreen Serum" as sunscreen tailored for urban living. It suggests that the product is designed to shield the skin from urban environmental factors.
2. Broad-Spectrum SPF:
- The campaign did emphasize the product's broad-spectrum SPF (Sun Protection Factor) coverage, protecting the skin from both UVA and UVB rays.
3. Lightweight and Non-Greasy:
- "City Sunscreen Serum" did be portrayed as a lightweight and non-greasy formula that is suitable for daily use and can be easily incorporated into skincare routines.
4. Environmental Defense:
- The campaign did highlight the product's ability to defend the skin against environmental stressors commonly found in urban areas, such as pollution.
5. Antioxidant Benefits:
- "City Sunscreen Serum" did contain antioxidants that help combat free radicals and promote healthier-looking skin.
6. Makeup-Friendly:
- The product did be designed to work well under makeup, making it a versatile addition to daily beauty routines.
7. Dermatologist-Recommended:
- The campaign did feature endorsements from dermatologists or skincare professionals, adding credibility to the product.
8. Skincare Education:
- Supergoop! did use the campaign to educate consumers about the importance of sun protection in preventing premature aging and skin damage.
In summary, Supergoop!'s "City Sunscreen Serum" campaign, an ongoing initiative, positions the product as essential for urban living, offering advanced sun protection with a focus on broad-spectrum SPF coverage, lightweight texture, and defense against environmental stressors. It aims to educate consumers about the benefits of incorporating sun protection into their daily skincare routines, especially in city environments where skin can be exposed to various pollutants and UV rays.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
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Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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